Are you an attorney looking to acquire a website? Do you know the basic requirements for creating a powerful lawyer website design? If you answer is in the affirmative to the first question and in the negative to the second, then this article is meant for you. Most legal practitioners feel that any kind of business layout will be ideal for their purpose. However, it is essential to invest in a custom law firm website design in order to effectively address your target audience. An interface that is crafted specifically for a legal firm will have all the essential elements that will help it succeed. In this article, we are discussing how exactly a robust law firm website can be built by assembling these necessary components.
1. Include Separate Pages For Different Practice Areas
A legal website must have separate pages for all the different practice areas. This will be helpful in achieving a couple of objectives. First, it will enable efficient navigation on the interface with all information partitioned in categories. People can visit the section they are interested in by clicking the relevant navigation link. Second, visitors coming in from search results will be directed to the relevant practice pages instead of being sent to the home page. This will eliminate confusion and improve the user experience of the website.
2. Create Strong Attorney Bios
Attorney bios are one of the most visited pages of a legal interface. This is because people want to know about the professionals they are thinking of hiring. Creating strong profiles is essential to encourage them to get in touch with the firm. Start by mentioning a major problem being faced by the target audience and then explain how the lawyer is ideal for resolving the issue. Slip in a word about your achievements without sounding boastful. You can also mention your personal interests in this section. A high-quality photo of the individual must also be included. The idea is to build the image of the professional as a reliable human being who can be banked upon to solve the client’s legal problem.
3. Create Content In Easy-to-understand Language
Remember that you are an attorney but your client may not be one. It is hard for common people to understand legal jargon apart from some popular terms. The content of your interface must be composed in the language which your target audience speaks. This will help visitors in grasping your written material without any trouble. Crafting the matter in a language which your audience understands can also improve your online visibility. People like to type or speak questions or long phrases while searching. In case, you fashion your content according to their language patterns, chances are your interface will be ranked highly in related search results.
4. Build A Responsive Website
Mobile devices are the major force driving internet traffic in today’s time. You cannot hope to win more clients without making your website easily accessible to mobile users. Responsive techniques must be integrated into your lawyer website design so that it displays perfectly on all screen sizes. This is necessary for ensuring a good user experience. Mobile-friendliness is also necessary for improving your online visibility. Google uses mobile-first indexing for deciding its search results rankings. This means that it uses the mobile version of a page for indexing. In case, you do not have a responsive interface, you may lose out on higher SERP rankings.
5. Display The Contact Information Clearly
The major objective of legal interfaces is to encourage visitors to get in touch. They can do so by calling the agency’s phone, dropping an e-mail or by filling the contact information. In order to achieve your key goal, it is necessary that the contact information is clearly displayed on all pages. Many websites use a fixed header which contains the contact details along with important navigation links. You can also employ the same tactic and make it more effective by including a call to action. Make sure that your phone number, e-mail ID, and the contact form link is continuously in the visitors’ line of sight.
6. Include A Simple Contact Form
Many lawyers fail to recognize contact form as a powerful tool for driving conversions. Create a simple contact form and couple it with a strong call to action. Do not ask your visitors to share too much information. Most people are not inclined to share too much personal detail before they have met or spoken with you. Request only necessary details like their name, contact number or e-mail ID and the nature of their problem. Do not expect the contact form to start driving results right from the first day. You will need to understand the comfort levels of your audience. Conduct surveys and A/B testing to know which type of form will be most effective.
7. Add A Blog Section
An attorney website design will be incomplete without a dedicated blog page. This section will allow you to showcase your knowledge and expertise to prospective clients. Find out the topics that your audience searches for and create posts on those subjects. Make sure that the content is optimized with relevant keywords and use as minimum legal jargon as possible. A regularly updated blog section can have a positive impact on the website traffic as well as conversions.
These are some of the key elements that are necessary for creating an effective lawyer website design. Make sure you spend enough time planning each section of your interface to build a cohesive design strategy. This will help in acquiring a powerful interface that will be optimized for visibility and conversions.
Hi, I am Sophia, I am a digital marketer and web designer at ConroyCreativeCounsel – Best Online Marketing for law firms in the USA.