Your website must be continually updated with fresh content. But how often should the website be updated? Everyday? Every week? Every month?
Updating your website is an extremely important action. An updated website is the right signal with which to attract the attention of the right people you want to contact, but updating your site frequently is above all one of the most powerful signals you can send to Google to take your site to the front page in the search results made by Monza.
Provide a section for updates
When you design the website for your business, design it so that it is updated regularly. Plan an internal blog, or a news zone, or a section with tutorials and guides that you will gradually write and publish. Also, plan an updated plan. Think about producing a short article (a post) every week, or every two weeks, or every month. It depends.
If you keep your site up to date with posts, articles, news, information, guides, tips, tutorials, your site will always attract new users who are interested in your themes. These users will eventually learn about your products or services and become your customers. Moreover, Google very carefully detects the frequency of updating the pages of a website and rewards the regularity of publication. From the point of view of positioning on Google, it is much more effective to publish updates regularly, rather than posting many new pages all at once.
It is also important to have your digital communication set up correctly: set your Digital Strategy, prepare a content strategy, write optimized content, start the correct social media, and consult the statistics to check if everything is ok.
Get in tune with your target
But how many updates do you need to publish? How often? There is no fixed rule. It really depends on the business sector in which you operate. The only rule I suggest you follow is to get in tune with your target and with what you expect. More specifically:
Talk about relevant topics: If you are dealing with economic advice, don’t comment on the episode of Big Brother, unless it is related to an important economic issue. Work on the specific themes of your business. Don’t vary themes without a reason.
Quality, not quantity: Do everything because what you write is interesting, unique, and clear. This means doing research on what you have to write, that is investing time and energy. If you write something already heard, already read, and already known, it will not interest anyone.
Pack well: Think about how your item will be used. Write short and optimized articles. Many will read your smartphone article. They will have a few minutes or a few seconds. Schematize your thinking. Stay within 700 words.
Very high-frequency update
Let’s take some examples. If you deal with gossip, news, politics, sports, it’s clear that your audience needs to have very brief information several times a day. You will need to provide 5-10 items a day. But if your tone of voice is linked to an overall comment, then only one post per day may suffice, perhaps towards the end of the day (or better, early in the morning).
If you deal with finance, financial market trends, stock exchange, economy, etc. your audience will want to read your opinion in the morning before 9:00 am, perhaps around 2:00 pm and closing at 6:00 pm. Also in this case, if your tone of voice is more comprehensive, you can allow only one intervention per day on working days.
Medium frequency update
If you have a service, eg a restaurant, a catering service, do chef-to-home services or any other services of this type, then you can think of producing 1 post a week or every 2 weeks, talking about new trends in haute cuisine, of your renewed menu, of recipes, of a commentary on the new reality of cooking on TV.
If your business is to run an industrial mechanics company, or in any case a company in a sector where the news doesn’t have a frenetic pace, then it could be enough to prepare an article every 2 weeks, or even every month. But it must be of excellent quality.
What frequency do you have?
How often do you update, then? Try identifying yourself in the examples above. The important thing is to get in tune with what your target expects. If you know your users and readers well, you will determine for yourself how much to write, when to do it and how often.
Harry William is 25-year-old young animator presently working in Post Production Houses in Dubai Media City. William is a certified computer animation and visual expert, graduated from Teesside University UK. William has good experience in creative designing.