Branding is incredibly important for any business, but in many cases, it ends up being an afterthought. This is unfortunate since creating a powerful brand will vastly increase customer loyalty, word-of-mouth marketing, and back end sales. Let’s take a look at five different ways that you can create a powerful brand to drive your business forward.
- Create a Brand People Will Be Passionate About
When thinking of ways to brand your business, you want to put some serious thought into how you can brand it in a way that people will become passionate about it. Take Nike for example. While it’s nothing more than a company that makes shoes, one of the most mundane items you can probably think of, people are crazy passionate about the brand. Why? Because Nike branded themselves in a way that their product isn’t just a shoe, it’s an icon, a symbol, and a fashion statement.
When creating your brand you also want to make it so that your product is more than just another item on the shelf. You want people who buy your products to feel special so that they become passionate about your brand.
- Know When To Sell, And When Not Sell
They are both forms of marketing, branding and selling are on opposite ends of the spectrum. Knowing when to sell, and when to focus on branding can make or break your business, and sadly, many businesses just don’t get how this works.
Take social media for example. Many businesses try to sell on social media, and it backfires. They instantly become unlikable because they’re too pushy and have nothing of real value to offer. Instead, social media should be used for branding by forming a relationship with your followers. By using social media to promote your brand rather than your products or services, you can generate massive interest in your company, and increase your long term profits.
- Names, Slogans, and Logos
The more your potential customers have to think about things, the lower your conversions will be. This applies to brand as well. When it comes to names, slogans, and logos, you want to choose options that instantly communicate what your entire brand is about, and what you have to offer.
In addition to conveying this critical information, your name, slogan, and logo should also be instantly recognizable. You want to build a sense of familiarity with your prospective customers because people do business with those they like, know, and trust.
When you create a business there will always be competition. Finding out where your products or services fit into the market is an important part of your branding.
Think of it this way, some products take the position of being the “affordable” version of a product, and target bargain hunters who just want the cheapest price no matter what. Then on the opposite end of the spectrum, you have products who are promoted as the “premium” version. These products tend to target people who want the very best product their money can buy.
Figuring out where your brand fits into this dynamic is incredibly important. Once you know where you fit in, you can more accurately target potential customers. For more info on how this works, you can look for companies such as Brandmatters that can help you in upbringing your brand.
- Content and Search Engines
Another critical component of creating a strong brand is making sure that the people you’re targeting are able to find you. This means paying attention to factors such as keywords, SEO, where your web properties show up in the search results, and how your content connects with your audience.
Think of it like this, younger people are using Instagram more than Facebook these days. This means that if your brand is targeting the younger crowd, you want to place more emphasis on your Instagram marketing efforts. On the other hand, if you’re targeting an older audience, Facebook would likely be a better option.