Over a long period of time, Google has evolved with many updates and algorithm modifications. Every update introduced by Google mainly focuses on improving the experience of users and delivering accurate results. As the ranking models of search engines evolve, there is no way for websites to keep using out-dated methods and get top rankings. So, it comes down to the knowledge of current and future SEO trends. A good SEO practice today can easily turn into a bad practice tomorrow. These technical factors are understood by the top SEO company in Australia to deliver relevant services as per the modern requirements of the online world.
A trusted SEO company in Australia should focus on these modern techniques to deliver quality results:
- User Intent-Based Content Creation
Google has advanced algorithms and even an AI called RankBrain to assess the quality of all content. So, it is impossible to misrepresent a bad quality content piece as a high-quality one. The out-dated methods such as unnecessary additions of words, keyword stuffing, copied content and others don’t work at all.
Keeping that in mind, reliable search engine optimisation partners create content that actually helps the target market of a business model. This becomes possible due to the keyword research and targeting capabilities of professionals. These days, keyword research is more than just finding a high volume with low competition. All the researched keywords are analysed with respect to the user intent. Then, the user intent clarifies the kind of content required to target those phrases.
User intent-based content creation provides the best possible answer for the targeted queries. Plus, user intent allows professionals to target different intentions with different content strategies. So, a business attains content to target information, navigational and commercial intents of searchers.
- Making Websites Faster and Responsive
If web pages take too long to load, it impacts the user experience which affects the site’s rankings. Page speed is one of the top-ranking factors on Google. Users don’t want to wait longer than 3 to 4 seconds for a web page to load. If it takes any longer, they will leave to find what they want on another website. When this happens again and again, a website loses its ranking on search engines.
With the rise of mobile search, fast response times have become a necessity for websites. No matter what device is used by a searcher, a web page is supposed to load immediately and deliver the highest quality of user experience.
Reaching the proposed parameters of site speed and responsive nature requires SEO expertise. Site managers collaborate with skilled designers and developers to customize a site for fast speed and responsiveness. In many cases, Google’s AMP or Accelerated Mobile Pages are utilised to provide content in a responsive manner on mobile devices.
- Repurposing Content with Videos, Infographics and Podcasts
These days, people consume content in different formats. Some like to read, many like to watch a video and some prefer well-designed infographics. Similarly, there are other popular content formats such as podcasts, memes, GIFs and others. All these different formats support the search engine optimisation of a website by driving traffic from different sources.
Keeping that in mind, professionals recommend repurposing content in different formats. So, the same content is created in the form of a blog, video, infographic and other forms. Then, this vast diversity of available content allows professionals to execute a large content marketing campaign for businesses. Old content starts getting traffic once again, while the newer forms of content bring traffic from new sources.
- Consistently Working Towards E-A-T
After Google’s definition of content quality with E-A-T, every professional in the industry has started to mould online strategies with respect to these elements- Expertise, Authoritativeness and Trustworthiness.
With a top SEO company in Australia, an organisation can conduct campaigns directed towards building strong E-A-T environments around the brand. This includes overall online reputation management with search engine optimisation techniques link building, site speed, domain authority improvement and more. These techniques are aligned with content marketing to make a website look authoritative and trustworthy.
- Attracting Clicks with Rich Snippets
The click-through rate and rich snippets go hand in hand. The representation of content in the snippet decides how many people actually click on it. Whether it is an online store, forum, blog, product page or search engine ad snippet, the words matter in all of them.
A rich snippet is attained by focusing on the quality of meta title, meta description and URL of a web page. The title plays the biggest role with its clear keyword targeting and promotional adjectives. Then, the crisp nature of the URL comes along to further motivate a click. Finally, a user can read the meta description to understand what is available on a web page.
Search online to find a reliable SEO company in Australia to attain all modern techniques of search engine optimisation.