Haircare products one of the most popular parts of the cosmetics industry. Self-appreciation requires us to be as beautiful and perfect as we can be. That realization is what led to the growth and development of the cosmetics industry. What was once considered an undesirable item in any conservative society, is now one of the largest growing industries in the world. Haircare is essential. Our hair is one of the most visible articles of our appearance, and we must pay attention to their healthy upkeep. We use a variety of products to ensure that our hair is well presented. One of these products is hair extensions, which are used to lengthen or thicken our hair. These extensions serve to beautify our hair, while the hair extension boxes serve to enhance these extensions.
Why are these boxes relevant?
A fundamental question. Why do companies and individuals care so much about the way a product is packaged and presented to us? Why does the simple box matter so much, that it is considered as a deciding factor in making or breaking sales? What does it do?
Well, we can quickly answer these questions. These cardboard boxes are one of the most effective means of packaging and presenting the product to the market. Let’s look at the role played by them. They provided the product with all sorts of protection from any outside factors. Hair extensions are susceptible to heat and moisture. These boxes need to prevent that from happening. They offer a perfect packaging solution, which protects not only the product from outside elements but also any other physical factors. These extensions should not be folded or crammed into a box. They need a material that is durable and does not bend.
The table helps the product by offering functional storage and transport protection. However, there is another critical role played by this cosmetic packaging. They help to market the product. They help the manufacturer to promote the product by using attractive and beautiful boxes. This process of helping to make the product stand out is called customization. Customization is the primary purpose of using packaging. To sell, the product has to be distinguishable and recognizable. If you are successful in ensuring that your product can stand out and attract customers, you have achieved something else. You have completed successful branding.
How is branding helpful when it comes to sales?
Look at all the cosmetic companies — L’Oréal, Unilever, Estée Lauder, Maybelline, etc.
What do they all have in common? They are big names, with a large customer base and scale of operation. How did they achieve all that?
Through branding. That is the process that allowed them to become recognizable to the customers. The primary purpose of branding is to set an image of a company and set a perception of the product. A successful branding campaign will allow the customers to associate with the product and be assured of its qualities. Once you are a successful brand, you are set for increasing sales.
The basic rule of branding is that you need to make the customer realize the merit of buying from that company. That is why we have the idea of how brands will always offer quality and satisfaction. And how is it that you can make sure that you create an impression on your customers? By using custom printed boxes. They serve to create an image for the company and make it a popular product.
How does packaging design help in branding?
We talked about how being recognized is one of the main aspects of becoming a brand. What is that Coca Cola does to stand out? What is it that these companies do to stand out?
They advertise. Not just through media. They advertise through the thing that you are going to pay for. You can recognize a Coca Cola can come from a distance. It is all because of the packaging. That is what it does. Makeup Packaging needs to be differentiated and customized to make it look better than its competitors. You can spot a Bella Donna hair extension from a distance, because of its plain packaging. Companies use a wide variety of techniques to get their branding successful, but none of them is as successful as making your product packaging the branding material. It is a tried and tested technique, which requires a useful box. So how can you make your table stand out and help you in your branding campaign? Here are a few ways in which you can design your box to make it a symbol of your brand.
That is the most important way to brand yourself. The whole purpose of branding is to set yourself apart. And customization is the only means to do that. Make your box of creative and effective shapes and sizes. Think out of the box, and create a table that is instantly recognizable on a shelf full of other boxes.
Once you are done with the shape, move to the page. This is very important as it will be responsible for making your branding message stand out on the box.
You can print your logo, or your motto, to make sure that the table represents your product. Also, you need to write the unique name of the product. Plus, you need to print the details about the company and the product itself.
You need to decide that before you start selling the product. It is essential, as the item is what will define your product. You can go for a classic theme, requiring bold and stylish style. Or you can set the theme for fun and bubbly, requiring colourful designs. The idea is what will be present throughout the campaign. It should be according to the product and the target audience.
Once we are done with the basics, it is time to move on to the designing of the box. Look for beautiful and attractive typography styles, which you can use to write your text. Look for an image that you will print on the table, to provide it with colour and charm. You can also use a wide variety of themes and graphics to design your box and make it as colourful and attractive as possible. You can include fancy lids, a clear plastic window in the box, or any other design that you wish.
These are how we can make sure that our product stands out and is recognized by the customer. Successful branding will depend upon the packaging. And the packaging will depend upon these factors. If you get them right, you can be assured of a good campaign, which is productive.